Submitting Your Demo to a Record Company or Producer

Skate the Razor,
Both Friend and Foe,
Greetings.

Landing the Mythical ‘Record Deal’
Submitting Your Demo to a Record Company or Producer

It’s the dream of every aspiring musician. Whether one is a member of the hardest working club band in town or the next fresh face on American Idol, rest assured they long for a crack at that mythical pot of gold, the recording contract.

But what exactly is a recording contract? If you just shrugged your shoulders you answered correctly. You see, there are as many types of recording contracts as the mind can imagine.

As a staff producer for Power Station Records, one of my duties was finding and developing new talent for the label. In the music industry this is usually referred to as ‘A&R, or Artist Development. The larger record labels may have several persons working A&R. None of them think alike and thus each may specialize in a specific genre. Furthermore, just because one guy in the office hates your new demo doesn’t mean everyone else in the room feels the same.

A motivated musician learns quickly to become a resourceful musician. The old cliché that one gets but a single chance in this business was not true twenty years ago and it’s not true now. If you really want it bad enough, you will do whatever is necessary to bring your talent to the attention of the industry.

Although some might wish you to believe otherwise, record companies are not magical entities controlled by super-humans. They may sometimes appear larger than life but behind the curtain the man pushing the buttons needs you as bad as you need him. Believe me; if records companies thought they could make their millions without developing new talent, they would have attempted it long ago. Without you, the talent, the entire façade that is the music business, would crash to the ground.

Try not to feel intimidated by the scope of your endeavor. Surround yourself with equally talented people and learn everything you can about your craft. When approaching a record company or a producer with your demo be confident and be prepared. No-one expects you to hand them a finished record, but if you don’t take your craft seriously, why would you think these individuals would take you seriously? Be sure you present yourself in a professional manner. Hire a reputable photographer and be prepared to hate every single photo. Like it or not, repeat the afore-mentioned process until the desired results are obtained. Having a friend or family member shoot your photos is generally not a good idea, unless of course this person happens to be a photographer.

Find some-one to write a bio that doesn’t read like a bad book report. You really only need three or four paragraphs. Go light on the clichés, stuff like talent shows and battles of the bands. Be sure to have your contact information at the top of the page and be absolutely certain your contact number appears on the actual cd itself, as it is not uncommon for the cd to become separated from the jewel case.

Here comes the fun part.

Once you have your package organized and ready for presentation, I want you to pay a visit to your neighborhood office supply. Ask an employee to escort you over to the 91/2 X 121/2 clasp envelopes.
Select the most brilliant solid color available, like bright green or orange.

You see, somewhere within three point range of the A&R persons desk is a large cardboard box or plastic bin filled to the brim with demo packages, many which get neglected for no better reason than because it’s lost in the pile. I always recommend you contact the person you are sending the package to, and let some-one know it’s on the way. You should always follow up with a phone call as well. E-mail is nifty, but in this instance, it’s apt to be ineffectual. Don’t ever assume anyone on the receiving end will have any idea where your package went. This is where the large, brightly colored envelope pays off in spades. It’s infinitely easier to pick out of the pile.

It is true that many of the larger record companies don’t accept ’unsolicited material’ but what does that mean, really? Truthfully, it makes good business sense for these behemoth companies to adapt such policies, as it limits possible copyright disputes. Don’t let this minor little speed-bump deter you. Fear not, brave heart, there are limitless avenues one can pursue. Once again, I implore you to take yourself and your craft seriously. The best advice I can offer is to do your homework and do it well. Don’t focus your energy on landing a record deal. Instead, I suggest you prepare yourself to be ready when opportunity comes knocking.

B. Thomas Cooper


Skate the Razor

Choosing the Right Microphone For Your Recording

Skate the Razor,
Both Friend and Foe,
Greetings.

When choosing the right microphone for a particular application, an array of external variables come into play, including room acoustics, mic placement, frequency response, sound pressure, etc. For this reason, different types of microphones are designed to address different sonic properties.

A microphone works by converting acoustic energy into corresponding electrical voltages,
through a process known as transduction. There are various methods by which this process can be accomplished, however, the two most common types of microphones used in recording are the dynamic and the condenser.

With a dynamic microphone, a moving conductor cuts the magnetic field of force to produce electricity, or signal. There are two basic types of dynamic microphones, the ribbon mic, and the more popular, moving coil dynamic, in which a coil of wire is suspended within a magnetic field. Sound-waves strike the diaphragm, causing it to vibrate. This in turn causes the coil to vibrate, generating the desired signal. With a ribbon microphone, a thin strip of metal foil (the ribbon) is suspended within the magnetic field. Again, sound waves cause the ribbon to vibrate within the field, resulting in transduction.

There are dozens of companies who manufacture dependable, reasonably priced studio microphones. So many in fact, it would be nearly impossible to discuss all of them in this article. Therefore I will limit my suggestions to a handful of the more popular microphones
readily available at an affordable price.

Shure SM-57 & SM-58

Manufactured by Shure Bros. for decades without ever undergoing any notable changes.,
these two dynamic microphones have been the foundation of countless legendary recordings. Every studio, no matter how large or small, should seriously consider keeping a couple of these little workhorses around.

The SM-57 produces a unidirectional pattern, limiting unwanted noise, while capturing a warm, fat response. This mic is great for recording loud guitar amplifiers, horns, vocals, etc. and can usually be purchased new for around $100.00

The SM-58 produces an omni-directional pattern, and is great for lead vocals. I have used this microphone for nearly every imaginable recording at one time or another. When all else fails, the SM-58 can always be depended upon for a clear, even response. Like the SM-57, this mic is also available new for around a hundred dollars, and is worth every dime.


The Electrovoice RE-20, another workhorse of the industry, and found in nearly every major studio in the country. Created especially for critical recording, broadcast and sound re-inforcement, the RE-20 produces a flat but fat response over an unusually wide frequency range. This is the microphone most often associated with radio broadcast (disc Jockeys, etc) and is ideal for applications involving sound pressure in excess of 160 dB.
The RE-20 can be purchased for around $400.00.

I would also recommend the AKG C-414. With five polar patterns, this is indeed a versatile microphone, although some may find it a little pricey, as it usually sells for just under a $1,000.00 This mic is ideal for vocals, brass and woodwinds, and is often a favorite for film scoring.

Predictably, as you become more familiar with the recording process, you’re microphone collection will grow accordingly. Don’t be afraid to experiment with whatever mics you may have available, as there are no hard and fast rules. Information on the subject is vast and easily obtainable, but nothing beats good old hands on experience. Recording should be fun.
Take your time, and enjoy the experience.

B. Thomas Cooper


Skate the Razor